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More content = more visitors

In general, the more content you include in your campaign and promote in the TrendMD network, the more visitors we’ll be able to deliver.

Think of the TrendMD Network of publishers as an ocean, the readers as fish, and your content as bait. The more diverse the bait you have, the more fish you will catch!

A good rule of thumb, is that you should have at least 25 links to content per campaign. Remember, each link you provide does not need to link back to a unique piece of content. You can set up a campaign where you have 25 links running with different titles that all link back to the same piece of content. Bottom line: more content = more visitors.

A/B testing

After launching your campaign, you'll need to monitor your campaign metrics for guidance on which (if any) campaign elements you may want to modify.

A/B testing allows you to test two similar elements to decide if one creates more engagement than the other. For example, you could run an A/B test in which the only element you change is the title of the article. Some of the elements TrendMD allows you to A/B test are content, title, website name, geo and user targeting.

After adjusting your campaigns and determining their effectiveness, you'll need to monitor the elements to continue to improve your conversion rates. We recommend breaking your content into a series of sub-campaigns to gain more granular control and to make sure your campaigns are as optimized as possible.

You can edit your content at any time, even during a live campaign and you can A/B test so there is no time lag in testing. Talk to your TrendMD account manager to get started on A/B testing.

Can I block where my content appears in the network?

If a specific traffic source is performing below average, you should talk to your TrendMD account representative. If you do need to completely block a traffic source, we recommend waiting 1-2 weeks for your campaigns to gather sufficient metrics, before deciding to take any by-publisher action.

Understanding click-through rate (CTR)

CTR or click-through rate can help you determine a lot about your campaign, namely if your content is relevant to the people you are targeting with your campaign. Bottom line, if the reader likes your content, they will click it. But if it isn't relevant, no one will click on your content and it will be quite obvious that you need to make adjustments to one or more elements of the content in your campaign.

Content that is generating the most user interest or is the most relevant to your users (most clicks), is given the most volume by TrendMD’s algorithm. It pulls back on content that are generating less interest. Together, this ensures your budget is being allocated effectively. That said, it can take time for CTRs to increase for a newly launched campaign.

In general, the higher the CTR, the more traffic you will get on the TrendMD network. That said, you may notice that some content items receiving a higher CTR generate less traffic than content items with a lower CTR. That’s normal! TrendMD’s algorithm optimizes for CTR context, meaning – different items can have a high CTR in different contexts than others.

Contexts can be different sites, different content users are consuming, different user segments, or different platforms. There is no single item that performs best in all contexts.

Your TrendMD account manager will reach out to you if there are strategies needed to boost your campaigns CTR.

Understanding cost-per-click (CPC)

CPC or “cost per click” is the amount of money you will pay for each click to your content promoted across the TrendMD network. It is very important that you understand how your CPC affects your campaign’s ability to scale and ensure you get the desired amount of clicks to your content.

How CPC Affects Campaigns

There are a lot of questions when working on how to manage the CPC of your campaigns and what it means. How high should your CPC be? What do you want to set as your starting CPC bid? With a CPC model, you only pay if someone is interested in your content and clicks on it. If you don’t get clicks, you don’t pay.

The number of clicks your content receives is what will guide you on which content brings you the best ROI and which content misses the mark. You can take these findings and optimize your content through A/B testing and other optimization strategies.

Sometimes, Bigger Really is Better

Though TrendMD recommendations are primarily determined on relevancy, we do take your CPC into account. When setting up a campaign, your TrendMD account rep will recommend a CPC.

We recommend you stick with that CPC bid to ensure clicks to your campaign content.