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How does TrendMD % traffic lift compare for small vs large publishers?

Because traffic lift is a ratio (we look at the number of additional views relative to baseline traffic) the % lift for large and small publishers is comparable. Larger publishers generally have greater quantities of baseline traffic and therefore can earn more credits , but they also need larger numbers of additional views to get the same % lift.
When it comes to paid credits , smaller publishers need to pay less to boost their traffic relatively more than large publishers.