Help & support

What can we help you with? Search for a topic or a question

What does clickthrough rate (CTR) mean?

The clickthrough rate (CTR) acts as a key engagement metric for your content. TrendMD aims to put the most interesting and relevant pieces of content in front of readers so we are striving for high engagement. Links to your content will appear more often in places where it receives a higher CTR.

The CTR is calculated by taking the number of times a user clicks a link divided by the total impressions (the number of times a link was seen):

Click-through rate = Click-throughs (#) / Impressions (#)

A high CTR means that a higher proportion of people viewing your widget or links are clicking on it. We consider anything above 3% to be a high widget CTR and anything about 0.3% to be a high link CTR.

A low CTR, in contrast, means that a lower proportion of the individuals viewing your widget or links are clicking on it. We consider anything below 1% to be a low widget CTR and anything below 0.1% to be a low link CTR.