Stakeholders in Discovery

At the recent SSP Annual Meeting in Chicago, TrendMD had the privilege of moderating a panel discussion entitled New Tools and Trends in Discovery Technologies. The central premise of the panel was to explore, from different stakeholder perspectives, the challenges posed by the staggering growth of scholarly content production. With…

PracticeUpdate uses TrendMD to drive Health Care Practitioner conversions

PracticeUpdate saw a 7.9% conversion rate, predominantly healthcare professionals, with TrendMD. The Organization As a unique educational online resource for multidisciplinary medical content and expert insight, PracticeUpdate’s goal is to connect healthcare professionals with news and information that matters most for patient care. This is achieved through the…

Announcing a new study: How Readers Discover Content, 2018

Guest post by: Bert Carelli, Director of Partnerships at TrendMD Rapidly evolving technologies and social trends may affect the ways that readers keep up with an ever-increasing flood of scholarly information. Researchers, libraries, authors, publishers, and other stakeholders need to understand how readers find and access online journals, books, and…

TrendMD drives 77% increase in Mendeley saves

TrendMD and JMIR conducted a 4-week randomized control trial showing increased Mendeley saves for articles promoted with TrendMD. Back in 2016, we published a study showing TrendMD’s efficacy at increasing pageviews for JMIR articles (49% increase in article views for 500 articles given a $250 budget). Of course, one…