Follow-up on the SSP Webinar, “The Changing Discovery Landscape - Part 1”

On July 25, Kayla Anderson and Bert Carelli (Directors of Partnerships at TrendMD) attended the SSP Webinar, “The Changing Discovery Landscape - Part 1”. A few days later, Paul Kudlow (CEO and Co-founder of TrendMD) caught up with David McCandlish (Assistant Professor, Simons Center for Quantitative Biology, Cold Spring Harbor…

TrendMD drives 77% increase in Mendeley saves

TrendMD and JMIR conducted a 4-week randomized control trial showing increased Mendeley saves for articles promoted with TrendMD. Back in 2016, we published a study showing TrendMD’s efficacy at increasing pageviews for JMIR articles (49% increase in article views for 500 articles given a $250 budget). Of course, one…

Case Study: "Circulation" Medical Journal Goes Social for 6 Months

Why Social Media Isn’t an Effective Way to Promote Scientific Articles Social media is a powerful way to promote mass-market content and increase exposure. Facebook in particular has a content-friendly algorithm that rewards users for writing articles, with a preference for long-form ones. For all these reasons, you might…

PubFactory partners with TrendMD to deliver enhanced discoverability tools

The partnership between PubFactory and TrendMD will allow publishers to increase discoverability of their content on PubFactory and on external websites. TrendMD and PubFactory announce a new partnership to make content recommendation engine available across the platform. PubFactory’s technology platform and publishing services have been adopted by prestigious publishers…