PracticeUpdate uses TrendMD to drive Health Care Practitioner conversions

PracticeUpdate saw a 7.9% conversion rate, predominantly healthcare professionals, with TrendMD. The Organization As a unique educational online resource for multidisciplinary medical content and expert insight, PracticeUpdate’s goal is to connect healthcare professionals with news and information that matters most for patient care. This is achieved through the…

Announcing a new study: How Readers Discover Content, 2018

Guest post by: Bert Carelli, Director of Partnerships at TrendMD Rapidly evolving technologies and social trends may affect the ways that readers keep up with an ever-increasing flood of scholarly information. Researchers, libraries, authors, publishers, and other stakeholders need to understand how readers find and access online journals, books, and…

Follow-up on the SSP Webinar, “The Changing Discovery Landscape - Part 1”

On July 25, Kayla Anderson and Bert Carelli (Directors of Partnerships at TrendMD) attended the SSP Webinar, “The Changing Discovery Landscape - Part 1”. A few days later, Paul Kudlow (CEO and Co-founder of TrendMD) caught up with David McCandlish (Assistant Professor, Simons Center for Quantitative Biology, Cold Spring Harbor…

TrendMD drives 77% increase in Mendeley saves

TrendMD and JMIR conducted a 4-week randomized control trial showing increased Mendeley saves for articles promoted with TrendMD. Back in 2016, we published a study showing TrendMD’s efficacy at increasing pageviews for JMIR articles (49% increase in article views for 500 articles given a $250 budget). Of course, one…

Case Study: "Circulation" Medical Journal Goes Social for 6 Months

Why Social Media Isn’t an Effective Way to Promote Scientific Articles Social media is a powerful way to promote mass-market content and increase exposure. Facebook in particular has a content-friendly algorithm that rewards users for writing articles, with a preference for long-form ones. For all these reasons, you might…