Why Social Media Isn’t an Effective Way to Promote Scientific Articles Social media is a powerful way to promote mass-market content and increase exposure. Facebook in particular has a content-friendly algorithm that rewards users for writing articles, with a preference for long-form ones. For all these reasons, you might…

Budget to promote content with TrendMD corresponded with 15% year-on-year pay per view increase, and over 5-fold ROI. Past posts on this blog have shown the effectiveness of TrendMD for increasing overall pageviews or driving traffic to specific journals, but we have not yet shown the effect TrendMD can have…

TrendMD visitors are twice as engaged as readers from PubMed and Google Scholar, three times more engaged than Twitter referrals. During September and October 2016, bounce rates for readers referred to the Journal of Medical Internet Research content via the TrendMD widget were half those of readers who used Google…

The American Diabetes Association receives an 8.5% lift in traffic per month on their newly launched journals, from TrendMD's Professional Plan The American Diabetes Association used TrendMD’s Professional Plan strategically, to boost the discoverability and readership of two of their smaller journals. Using the TrendMD widget on all…

Since 2005, Simon Inger Consulting has periodically captured a snapshot of the attitudes and opinions of users of the scholarly literature via a standardized survey. The fourth iteration of the survey was completed in 2015 and the results (published in March 2016) make interesting reading, with certain long-term trends now…